You know those annoying ads that pop up before your YouTube videos? Well sometimes they turn out to be really amazing. I came across Dove’s My Beauty My Say ad last week, and I am so in love with it. I talked about it briefly in last week’s post and shared it on Facebook, but I think it’s so amazing that it deserves its own post.
My Beauty My Say is one of the latest campaigns aimed at helping women to love and appreciate their own unique beauty rather than berating and comparing themselves with the glossy magazine ladies. It breaks down stereotypes of what beauty looks like and what it means. It shows a number of women including a fashion blogger who was told she was too overweight to ever be successful and a a lawyer who is often judged as being to beautiful to be competent in her profession.
Videos like this always strike a chord with me, and I tear up every time when Marcia says “I said ‘no way,” (0:37) and when Heather says, “I’m ranked number 1 in the country and number 2 in the world.” (0:52). Omg so good!! People who deeply believe in themselves and go for what they want are so inspiring to me.
In addition to the main campaign, there are also videos on 4 of the women’s stories, and you can find the rest of their stories on Dove’s website.
I think campaigns like this are so important, especially in the age we are living in. I am all about everyone having the right to express their beauty in whatever way they see fit (if you love spray tans and hair extensions, go for it!), but there is still such a heavy drive for a very specific type of physical perfection, and campaigns like My Beauty My Say are so necessary in helping to create some kind of balance.
Cassey Ho, the founder of Blogilates, put out a hugely popular video last year called The “Perfect” Body in which she speaks out against the body shaming she has been inflicted with as a fitness star. She has a really amazing message.
Jennifer Aniston recently penned this article for The Huffington Post after getting completely fed up with the constant pregnancy rumours and body fixation she is constantly bombarded with. Check out her article, For the Record, here.
If your interested, I hope you check out the videos, they are so inspiring. And you can share your story via social media using #MyBeautyMySay. Whenever it comes to change, I prefer taking the route of focusing on what is possible rather than on what needs changing. Celebrating all beauty and women’ strength is so much more productive in my mind than say bashing people who say, take a lot of selfies (note: I don’t think there’s anything wrong with selfies- I just use that example as it is something that people do bash a lot). Let’s focus on empowering everyone to feel like the beautiful and amazing women we are. Your Beauty, Your Say.